Lesson 6 of 6

Free versus paid, and what happens to your data

What you get on free, paid and business plans, what happens to the information you type in, and three simple rules to give your team.

3 min readBy Michael Alos

The most common worry owners raise about AI is privacy. It's a fair worry, and it's manageable once you know how the plans and settings work.

Free, paid and business plans

Details vary by provider and change over time, but the general pattern looks like this:

  • Free plans have usage limits and may not include the most capable models. Depending on the provider and your settings, your conversations may be used to improve future models.
  • Paid individual plans give you more use, better models and more features. Most let you control whether your chats are used for training.
  • Business and team plans add admin controls and shared workspaces, and providers generally commit not to train their models on your business data. Read the terms to confirm.

A paid plan per person often costs less each month than an hour or two of most people's time. If someone uses AI daily, it usually pays for itself.

Find the data settings

Most AI assistants have a setting that controls whether your conversations can be used to train future models, and options for how long chats are kept. They're usually under Settings, in a section called something like Data Controls or Privacy.

Take five minutes and find them in whichever tool your team uses. Decide on purpose, rather than leaving it to the default.

What not to paste in

Unless you're on a business plan you've reviewed and approved, keep these out of AI tools:

  • Customer personal details: home addresses, dates of birth, ID numbers
  • Passwords, access codes and account numbers
  • Health information
  • Confidential contracts and anything covered by a nondisclosure agreement
  • Employee records and payroll details

Often you can remove names and identifying details and still get exactly the help you need.

Three rules to give your team

The biggest risk in most small businesses isn't the AI. It's everyone using their own free account with company information, and nobody knowing what's been shared. Three short rules fix most of it:

  1. Use the approved tool. Name the AI assistant the business uses, on the business's account.
  2. Know what stays out. Share the "what not to paste in" list above.
  3. A person checks before it goes out. Anything a customer will see gets read by a human first.

Write them down, share them, and revisit them every few months.

Try this (5 minutes)

  1. Open the AI tool you use most and find its data or privacy settings.
  2. Note whether your conversations can be used for training, and change it if you want to.
  3. Write your own three team rules in a short email to your team. Use the ones above as a starting point.

Common mistakes

  • Everyone on personal free accounts, with company data scattered across them.
  • Assuming a business plan makes everything safe to share. Read the terms.
  • Having no written guidelines, so every person makes up their own.

Check yourself

What's the main data difference between free and business plans?

Business plans generally include admin controls and a commitment not to train on your data. Free plans may use conversations for training, depending on the provider and settings.

Name three kinds of information to keep out of AI tools unless you've approved the plan.

Any three of: customer personal details, passwords and account numbers, health information, confidential contracts, and employee records.

What are the three simple team rules?

Use the approved tool, know what stays out, and have a person check anything before it goes out.

Want your whole team to get this?

I run hands-on AI training for small business teams, built around the work your people actually do.

See team training →